Est. 2020 · Weekly dispatch · Thinking in public
A weekly dispatch from the intersection of enterprise growth and indie building. Frameworks before they're polished. Experiments before they're proven. Observations I haven't seen written down anywhere else. No filler, no ghost-writing — just the things I actually think.
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The mental models I'm actually using this week, shared while they're still rough — not repackaged after the fact.
Real tests from client work and my own products — including the ones that didn't work, and why.
No "10 tips" listicles. Just what 21 years in growth and analytics actually teaches you, week to week.
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