Growth Leader.
|

Strategy
Where the leverage starts
Product
Built to last, not demo well
Analytics
Numbers that predict, not just report
Customer Experience
Retention, not just acquisition
AI & Automation
Force multiplier, not buzzword

$39M+ Revenue Impact

Delivering measurable business outcomes through experimentation, analytics, and growth strategy.

Fortune 500 Experience

Leading transformation initiatives across global enterprises and cross-functional teams.

360° Growth Strategy • Product • AI

Connecting customer, product, data, and technology into measurable outcomes.

eClerxiQuantiPayPalCitiLenovoCriteoAstound$39M+ Client Impact3 Products Shipped1 Book PublishedHPLennox eClerxiQuantiPayPalCitiLenovoCriteoAstound$39M+ Client Impact3 Products Shipped1 Book PublishedHPLennox

My Growth Operating Model

Everything connects.
That's the whole point.

I find what's quietly costing you growth — then fix it.

That means partnering with SMBs scaling fast and enterprise teams protecting complex revenue streams — finding exactly where growth is leaking, then building the systems, teams, and products to capture it back.

Most consultants stop at the deck. I stay through the build, because growth is proven in execution, not slides.

Whether you need an outside perspective, fractional leadership, or someone embedded in your team, I plug in at exactly the altitude your growth problem requires.

Discover

Understand before changing

  • Data & Analytics
  • Customer Research
  • Behavior & Insights
  • Opportunity Identification

Deliver

Turn insights into outcomes

  • Product Improvements
  • Customer Experience
  • CRO & Experimentation
  • Marketing & Execution

Align

Make the organization capable

  • Strategy & Prioritization
  • Stakeholder Alignment
  • Process & Governance
  • Team Enablement

Scale

Create sustainable growth

  • Optimization & Automation
  • AI & Intelligent Systems
  • Measurement & Attribution
  • Continuous Experimentation
◎
Industries

Fintech · E-Commerce · SaaS · Media · HVAC · Manufacturing · Tech

✦
Education

Duke University · TU Munich · Stanford Online (WIP)

⚡
Stack

Python · SQL · Tableau · Power BI · Adobe Analytics · GA4 · Jira

◆
Specialisation

CRO · Analytics · 0→1 Products · PLG

Where I focus

What I actually do.
Not a buzzword list.

Where I spend my time — and where the leverage lives.

Business Strategy

Aligning commercial objectives with digital, product, and customer strategies to accelerate sustainable growth.

Product Leadership

Building and scaling products, platforms, and operating models that create measurable business value.

Customer Experience

Designing connected customer journeys that improve acquisition, engagement, retention, and lifetime value.

Data, Analytics & AI

Using data, experimentation, and AI to improve decision-making, automate operations, and unlock growth.

Enterprise Transformation

Leading digital transformation across people, processes, technology, and governance.

Executive Advisory

Partnering with executive teams to solve complex business challenges, prioritize investments, and deliver measurable outcomes.

Seven brands · One through-line

The receipts,
not just the resume.

2005
Hewlett-Packard

Enterprise marketing analytics across global campaigns.

2015
Lennox Intl.

Built the data science programme from scratch. Led 15 analysts.

2023
Citi Bank

+40% organic traffic, −$3M ad spend, +15% retention.

2024
Lenovo

CRO across APAC. 35% lead gen uplift, 28% conversion increase.

2025
Criteo

GTM tagging and analytics governance across North America.

2025
Astound

CRO programme. 28% conversion rate improvement across digital funnels.

2026
PayPal

Media operations strategy. Campaign waste reduced 25%.

Recommendations

What it's like
to work with me.

Real feedback from people I've managed, been managed by, and worked alongside.

Direct Report

Has been the best manager in my career. Known for giving the team full responsibility and accountability, and always there to guide with thoughts, experience, and skills.

VS
Vignesh Prabu S.
Digital Analytics Architect, Adobe
Direct Report

Places equal importance on company objectives and employees' professional growth — full of creative ideas, always open to discussion.

JP
Jayshree J. Poovaraghavan
Sr. Manager, Data Science, RBC
Senior Stakeholder

Could always count on creative ideas and solutions, and the flexibility to pivot quickly. An exceptional collaborator.

KF
Kathleen Fetters
Analytics Leader, Hewlett-Packard
Colleague

Highly skilled, approachable, and easy to understand. Driven and hardworking — anyone who works with him is lucky.

MW
Meagan Wilson
eCommerce Manager, Alaska Commercial
Direct Report

Highly empathetic — my mentor and guide — with exceptional leadership skills. Always puts the team first.

KC
Karthik K. Chandramohan
Applied AI Practitioner, Lennox
Senior Stakeholder

A great professional and program manager, focused on satisfying customers and delivering the projects.

NC
Nicolas Courtois
Group CFO, LFB Group
Colleague

A brilliant and sharp marketer with a strong sense of commitment. Extremely meticulous in creating strategies, took complete ownership of execution, and brought an entrepreneurial vision to everything he did.

RD
Rajamanickam D.
Strategic Marketing & GTM Leader

Selected work

Stuff I stand behind.
Built it, or back it.

View all in The Lab
Built solo

Designed, built, and shipped independently — nights and weekends.

Real users, real data

Live products with actual traffic, not portfolio mockups.

Free or nearly free

Built to solve a real problem, not extract revenue.

Shipped, not prototyped

Every one of these is live in production today.

Huezer

Color Accessibility & Design QA

Product screenshot

A free color accessibility and design QA tool — check WCAG contrast ratios, generate palettes, and export CSS, Tailwind, JSON, and Figma tokens while previewing colors across real UI components.

Category

Accessibility / UX

Status

Live · Free beta

Visit

huezer.com ↗

Web hosting · Affiliate partner

The host I actually use

Same hosting behind my own sites and independent builds.

Visit Hostinger →

Affiliate link — if you sign up, I may earn a commission at no extra cost to you.

From the shelf

Not code this time.
Just words.

From Graves to Guardian book cover
From Graves to Guardian
A journey through grief. A choice to live with purpose. 2nd edition, enhanced & expanded.
Read on Amazon ↗
Silence in Room 307 book cover
Silence in Room 307
Some rooms keep their secrets. A novel.
Untitled
project
Working title
Coming soon

Thinking out loud

Things I
had to say.

Updates on what I'm building, what I'm reading, frameworks and models you can actually use, current engagements, and where I think this is all headed.

01
What I'm building
In progress
02
What I'm reading
Currently
03
Frameworks & models
Reusable
04
Engagements
Ongoing
05
Where it's headed
Forecast

The toolkit

What I actually
use, daily.

Grouped by practice area — the same tools I use on production work and my own builds.

Analytics & Data

GA4 · Adobe Analytics · Mixpanel · Segment · Amplitude · Tableau · Power BI · R

CRO & Testing

Optimizely · VWO · Hotjar · Google Tag Manager · SEMrush · Search Console

Marketing & Sales

HubSpot · Google Ads · Meta Ads · Salesforce

AI & Automation

Claude · GPT-4 · Gemini · Cursor · GitHub Copilot

Product Management

Productboard · Jira · Confluence · Miro · Notion · Loom

Dev & Backend

Python · PostgreSQL · BigQuery · Looker

DevOps

GitHub Actions · GitHub · Google Cloud Platform

Market Research

SurveyMonkey · UserTesting · Typeform · Qualtrics

SEO & Content

Screaming Frog · Ahrefs · Moz · Yoast

Design & Product

Figma · Vercel · Whimsical · Sketch

Collaboration

Slack · Linear · Zoom · Microsoft Teams

Frontend

HTML5 · CSS3 · JavaScript · React

Always learning

Still very much
a student.

A running log of what I've studied deliberately — analytics, AI, CRO, sales, and leadership — because staying current is part of the job, not a side quest.

Adobe · LinkedIn
Customer Journey Analytics
Issued May 2025
Technical University of Munich
Generative AI
Issued May 2025
Stanford University
Supervised Machine Learning: Regression & Classification
Issued Apr 2025
Udemy
B2B Sales Masterclass
Issued Feb 2025
Udemy Business
The Complete Conversion Rate Optimization Course
Issued Sep 2024
Udemy Business
Bayesian Machine Learning in Python: A/B Testing
Issued Aug 2024
LinkedIn
Intermediate SQL for Data Scientists
Issued Mar 2024
Great Learning
Statistics for Data Science
Issued Feb 2024
LinkedIn
Artificial Intelligence Foundations: Machine Learning
Issued Jul 2023
LinkedIn
Marketing: Conversion Rate Optimization
Issued Jul 2023
HubSpot Academy
Digital Marketing
Issued Feb 2023
HubSpot Academy
Search Engine Optimization
Issued Feb 2023
Scrum Alliance
Certified ScrumMaster® (CSM®)
Issued Oct 2021
Lennox
Lean Six Sigma White Belt Certification
Issued Dec 2020

No strings attached

Just take them.
No strings, promise.

Guides, checklists, and tools I've built — no strings, just useful.

All
Guides
Checklists
Templates
Frameworks

Audit your funnel with the CRO Worksheet

A comprehensive checklist for auditing conversion rates across every funnel stage — used across six enterprise brands.

CRO Audit (part 1)
CRO Audit (part 2)
Scoring Model

Three steps.
No deck required.

01

Book a call

A free 30-minute conversation — no deck needed, just where growth is stuck and whether we're a fit.

02

Get a plan

Within a week: the engagement model, scope, and what success looks like, in writing.

03

Start shipping

We start on the highest-leverage problem first — advisory, fractional, or fully embedded.

Growth stalls quietly.
Let's fix that.

Tell me where growth is stuck and what you've already tried. I'll tell you honestly whether I can help — no deck, no sales process, just a real conversation.

HP Lennox PayPal Citi Lenovo